Monday, February 21, 2011
A&Z Produce market report has great information
Here is a great website to look at every week, A&Z Produce Market report. You need to click on the newsletter to view it.
It will tell you what produce is in short supply, and what will be scarce in the future. Here is an excerpt from this week:
GENERAL OUTLOOK: Damage assessments continue from the massive February 4thfreeze that affected
our domestic southwest vegetable growing regions plus the production areas in the Mexican states of
Sonora and Sinaloa. Fear as well as early devastation reports caused panic buying that forced prices
sharply higher. It is true that many growers suffered terrific losses while others came through the ordeal
in fairly good shape. What has happened this past week is “salvage harvesting” which has resulted in a
false sense of supply and lower pricing. We are still several weeks away from really knowing how much
damage actually took place. Retailers have raised prices to reflect multiple news reports and early high
pricing. This has severely hurt demand. Grower prices are lower than last week on most products as they
try to stimulate lost demand in an effort to move their temporary heavy inventories. We expect lower
prices for about two weeks before supply gaps begin to develop and prices inch higher. Even with all the
changes that have taken place, there are still some great temporary profit opportunities and values as we
navigate through this very interesting market adjusting.